Twix Wars

broadcast/ radio advertising

This project’s objective was to extend Twix’s existing big idea,
‘Try Both Pick A Side’ campaign in a fresh and innovative way.
The executions were to be extensions of the current
brand strategy.
I decided to utilize the use of the radio medium to portray the
fact that two people in the same profession can have completely
different views on certain topics but eventually still come to the
conclusion that they share a common interest which is: the
deliciousness of a Twix bar!