online/ social media campaign
This project’s objective was to create an ad that would live as an online, social
campaign for Amazon which would allow the public perform a ‘roast session’
of some sorts in relation to Amazon’s inadequate services and produts that
secretly remains hidden.
This idea is a vengeful but light roast Amazon supposedly did for themselves
to further portray the not so good side of their brand through the use of an
imaginative character that spear heads the roast. The tactic involves the
public while providing a comedic and entertaining session that becomes the
main purpose of the ad.